Bombarded with messages
So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking, but nonetheless, it is an important topic for marketers. Field events are not dead.
On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps. With all of this digital connection, sometimes we can end up lacking authentic, HUMAN connections, which is why Arianna Huffington recommends disconnecting from our digital selves on a regular basis. And what is one great opportunity to do that? A field event!
Now more than ever, people crave an in-person connection, so take advantage of this desire and let your prospects and customers know you genuinely care about spending quality time with them! Here are four reasons why field events could be your new bread-and-butter:
