Building Influence with Content Marketing

Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code!

Even with all of the information available to us as marketers today, there is still so much mystery surrounding the “perfect” combination for content marketing success. Additionally, thousands of variables and quickly evolving customer habits add complexity to content planning and execution.

But I’ll let you in on a little secret. I can help you crack the code to building influence with content marketing! How? There are three essential steps to building influence with content and this post contains a “map” of each element. While the exact code might be slightly different from one company to the next, these steps can help you identify the key elements you need to deploy a successful and impactful content program.

/by

Marketing Tips to Build Your B2B

As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot.

I’m not complaining, really. I have as much fun building with them as he does. And as a marketer, having Lego around is a good reminder of the value of content marketing. Great content can drive marketing goals while providing something of real value to its target audience: The Lego Movie was a 90-minute commercial for Lego, but it was also entertaining and heartfelt. I laughed, I cried, I bought $100 worth of tie-in toys… everybody won.

Your B2B offering may not have that Lego coolness factor. The Industrial Turbine Movie is unlikely to score with critics or with audiences. But content can still help you build your business.

/by

Bombarded with messages

Bombarded with messages

So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking, but nonetheless, it is an important topic for marketers. Field events are not dead.

On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps. With all of this digital connection, sometimes we can end up lacking authentic, HUMAN connections, which is why Arianna Huffington recommends disconnecting from our digital selves on a regular basis. And what is one great opportunity to do that? A field event!

Now more than ever, people crave an in-person connection, so take advantage of this desire and let your prospects and customers know you genuinely care about spending quality time with them! Here are four reasons why field events could be your new bread-and-butter:

/by

New event opening success

Old School Is Not Cool

Product-focused advertisement is no longer a tactic that the festival audience desires. For example, Ben Richardson, co-founder of emergent technology festival Future Assembly, stated while brainstorming with the other co-founders: “No one is allowed to pitch their product when they’re talking at Future Assembly; they have 25 minutes to inspire the audience with an insight that is unique to their field and that’s it. It’s not a sales expo. No one is allowed to sell their products at the event, it’s all about networking.”

/by

News story one here

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

/by