Old School Is Not Cool
Product-focused advertisement is no longer a tactic that the festival audience desires. For example, Ben Richardson, co-founder of emergent technology festival Future Assembly, stated while brainstorming with the other co-founders: “No one is allowed to pitch their product when they’re talking at Future Assembly; they have 25 minutes to inspire the audience with an insight that is unique to their field and that’s it. It’s not a sales expo. No one is allowed to sell their products at the event, it’s all about networking.”
